{"id":12188,"date":"2023-02-25T16:46:34","date_gmt":"2023-02-25T14:46:34","guid":{"rendered":"https:\/\/5scompany.com\/?p=12188"},"modified":"2026-04-09T14:10:30","modified_gmt":"2026-04-09T12:10:30","slug":"buying-a-bicycle-should-be-an-experience-2","status":"publish","type":"post","link":"https:\/\/5scompany.com\/en\/klantervaring\/het-kopen-van-een-fiets-moet-een-beleving-zijn\/","title":{"rendered":"Buying a bicycle should be an experience"},"content":{"rendered":"
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Buying a bicycle should be an experience<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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5S Company helps the 'brand' Ben de Ruiter Tweewielers grow. Buying a bicycle should be an experience.\u00a0<\/em><\/p>

Ben de Ruiter Tweewielers is a well-known name in Nijkerk. The cycling fun at this bike specialist begins even before the first few meters are ridden. 5S Company and CI Company<\/a> have been involved in setting up good workplace organization from the beginning of the bike shop. First in an advisory role, then in an executive role. \"I was primarily a bicycle mechanic, not an entrepreneur. By laying a strong foundation together with 5S Company, we are able to expand and focus on the customer experience.\"<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cooperation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The collaboration between the two companies arose from a mutual passion for entrepreneurship. A (coincidental) conversation about starting a business soon followed. \u201cWe spent quite a few hours together at the kitchen table,\u201d says Dennis van de Bunt of 5S Company. \u201cWe helped Ben write the business plan and a financial plan for his company. That was immediately accepted by the bank. Then we started building.\u201d<\/p>

The foundation of the bicycle specialist shop is exclusivity, says Ben de Ruiter. \u201cPerhaps the best part of the whole story is the first question Dennis asked me. \"Suppose I live in Nijkerk, I have money to spend and I want to buy a very nice bicycle, where can I go?\". No idea, I said. \u2018Well with you, Ben!\u2019.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Buying a bicycle should be an experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De Ruiter decided to focus on e-bikes in the higher segment. \u201cIncredibly beautiful bikes, but with a price tag. So that means customer expectations are high. People not only buy a bicycle, but also an experience. And that is what our store is designed for.\u201d<\/p>

The basic principles of the 5S method<\/a> and LEAN work ensure that these high standards - in terms of cleanliness, inventory management, safety and efficiency - are maintained daily. \"I could make a really great story out of it, but it's about simple things. Things that help you maintain high quality standards. When you use something, you put it back. When you finish your job, you clean up. And because we look closely at inventory management, all the parts you need are always available.\"<\/p>

\u201c5S Company and CI Company look beyond workplace organisation. We also give companies and entrepreneurs targeted advice, at every stage,\u201d says Van de Bunt. \u201cAny time is a good time to start an improvement journey. Our aim is to help entrepreneurs organize, validate and improve day-to-day processes. You can not only apply these solutions in every sector, but also at every stage.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Own brand racing bikes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Confidence in existing processes \u2013 and driven by growing customer demand \u2013 led Ben to expand. He bought the property next door. \u201cWe started selling our own brand of racing bicycle. At first we only sold factory bikes, with limited personalization options, but by developing our own brand we were able to put together racing bikes completely according to the wishes of our customers. Completely customized and in any desired color.\u201d<\/p>

These plans were also forged at the kitchen table. \u201cTogether with Dennis I made a plan. For the building, but also for the product,\u201d Ben continues. The racing bikes were given their own showroom and separate workshop \u2013 clearly visible because it is fitted with a glass wall. \u201cWe can show our customers the bare frames and the groupsets. They also see with their own eyes how the bicycle is built. This way it really becomes 'your' bike. We send customers photos of the process to make the experience that little bit more special.\u201d<\/p>

The workplace \u2013 a sleek, white department \u2013 is a bit like a laboratory. \u201cWe are just not walking around with long white coats,\u201d jokes Ben. It is part of the plan that Ben developed together with 5S Company. \u201cA bit of logical thinking, but you have to see it.\u201d The workplaces, there are three in total, are well organized and look tidy. \u201cIf we sometimes think it's a mess, people still shout: 'It's so neat here!'. Because you have such an appearance, you set people's expectations very high. You have to fulfill that. On the other hand, you can count on a good hourly wage. You perform better simply because you have everything in order. Both in terms of organization and layout and in terms of furnishing. There is an idea behind everything.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"This is what you're going to make your name with\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cThe racing bike is produced in front of the customer,\u201d says Dennis. \u201cIt is almost impossible to get more exclusive. The frame comes in the color of the customer's choice and the bike is assembled with gloves on. The customer sees the bike come to life. That's unique, nobody does that. \"You're going to make a name for yourself with this,\" I said directly to Ben.<\/p>

The corona pandemic and other global setbacks are putting a lot of pressure on various industries. The shortage of parts quickly piled up, partly due to delivery problems and a shortage of raw materials. While the demand for new bicycles continued to rise. \u201cBuying groupsets and finished frames for road bikes was a drama. We found something about that. By purchasing loose, unpainted frames, we were able to organize our stock. After doing the bicycle measurement, we sent the desired frame back to the manufacturer to have the frame painted. This enabled us to deliver quickly, despite all the challenges.\u201d<\/p>

The bicycle industry continues to evolve, Ben expects. \u201cThe market will also change again in 2023. Now we face another problem. Because purchasing was more extensive during corona times, in the hope that you would receive at least part of the order, you now either receive the complete order or the stock of suppliers will soon be overflowing. And that puts a strong pressure on the cash flow of such a supplier. In any case, we are confident that, due to our way of working and the 5S method, we are able to deliver top performances every day.\u201d<\/p>

Van de Bunt: \u201cBen has the ability to anticipate the market. We come up with solutions together and Ben gets to work with this full of energy. It is nice to see that we help people from a passion for entrepreneurship and that this is seen, valued and implemented.\u201d<\/p>

COMPANY:\u00a0<\/strong>Ben de Ruiter Tweewielers
OVER TO YOU:\u00a0<\/strong>Ben de Ruiter\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"BDR<\/figure><\/div>
\"Photo<\/figure><\/div>
\"Workshop<\/figure><\/div>
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Ben de Ruiter Tweewielers <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ben de Ruiter Tweewielers is a young bicycle shop from Nijkerk, which opened its doors in October 2015.
Brand dealer of only quality brands. In addition, dealer of its own brand BdR Bikes<\/strong> and Gears<\/strong>. These are racing bikes that are assembled with only high-quality products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Website BdR Bikes<\/span><\/a><\/div>

Website CI Company<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Het kopen van een fiets moet een beleving zijn 5S Company helpt het \u2018merk\u2019 Ben de Ruiter Tweewielers groeien. Het kopen van een fiets moet een beleving zijn.\u00a0 Ben de Ruiter Tweewielers is een begrip in Nijkerk. Het fietsplezier begint bij deze fietsspecialist al voordat de eerste meters gemaakt zijn. 5S Company en CI Company […]<\/p>\n","protected":false},"author":1,"featured_media":12191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,21],"tags":[328,378],"class_list":["post-12188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5s-trajecten","category-klantervaring","tag-5s-in-fietsindustrie","tag-5s-in-productie-en-maakindustrie"],"yoast_head":"\nHet kopen van een fiets moet een beleving zijn - 5S Company<\/title>\n<meta name=\"description\" content=\"Het kopen van een fiets moet een beleving zijn. 5S Company helpt het \u2018merk\u2019 Ben de Ruiter Tweewielers groeien met 5S en Lean methode.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/5scompany.com\/en\/customer-experience-5\/buying-a-bicycle-should-be-an-experience-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Het kopen van een fiets moet een beleving zijn\" \/>\n<meta property=\"og:description\" content=\"Het kopen van een fiets moet een beleving zijn. 5S Company helpt het \u2018merk\u2019 Ben de Ruiter Tweewielers groeien met 5S en Lean methode.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/5scompany.com\/en\/customer-experience-5\/buying-a-bicycle-should-be-an-experience-2\/\" \/>\n<meta property=\"og:site_name\" content=\"5S Company | werkplek organisatie | lean methodiek\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-25T14:46:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T12:10:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/5scompany.com\/wp-content\/uploads\/2023\/02\/Ben_de_Ruiter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"5S Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/5scompany.com\\\/en\\\/klantervaring\\\/het-kopen-van-een-fiets-moet-een-beleving-zijn\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/5scompany.com\\\/en\\\/klantervaring\\\/het-kopen-van-een-fiets-moet-een-beleving-zijn\\\/\"},\"author\":{\"name\":\"5S Company\",\"@id\":\"https:\\\/\\\/5scompany.com\\\/en\\\/#\\\/schema\\\/person\\\/1e2383849e912dc85d36660194ba8983\"},\"headline\":\"Het kopen van een fiets moet een beleving zijn\",\"datePublished\":\"2023-02-25T14:46:34+00:00\",\"dateModified\":\"2026-04-09T12:10:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/5scompany.com\\\/en\\\/klantervaring\\\/het-kopen-van-een-fiets-moet-een-beleving-zijn\\\/\"},\"wordCount\":1149,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/5scompany.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/5scompany.com\\\/en\\\/klantervaring\\\/het-kopen-van-een-fiets-moet-een-beleving-zijn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/5scompany.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Ben_de_Ruiter.png\",\"keywords\":[\"5S in fietsindustrie\",\"5S in productie en maakindustrie\"],\"articleSection\":[\"5S Trajecten\",\"Klantervaring\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/5scompany.com\\\/en\\\/klantervaring\\\/het-kopen-van-een-fiets-moet-een-beleving-zijn\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/5scompany.com\\\/en\\\/klantervaring\\\/het-kopen-van-een-fiets-moet-een-beleving-zijn\\\/\",\"url\":\"https:\\\/\\\/5scompany.com\\\/en\\\/klantervaring\\\/het-kopen-van-een-fiets-moet-een-beleving-zijn\\\/\",\"name\":\"Het kopen van een fiets moet een beleving zijn - 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